When companies in recent years have discussed internationalization and specifically the potential of various regions of the world, then they typically discussed primarily the so-called BRIC countries – Brazil, Russia, India and China. The topic of internationalization has always played a central role in my professional career. In the 1990s, […]
Brazil – the B in BRIC Read More »
A lot of companies decide at some point to cross borders and enter other geographical markets. In most cases this is driven by the goal to further grow sales. But sometimes the decision to get the company established in other countries can also be based on lower personnel cost, shortage
Internationalization planned successfully Read More »
Especially if you want to expand your sales activities and also become more international, you ask yourself the question: What do I want or what am I really able to invest? Certainly, large corporations can answer this question more easily and usually immediately establish local branches and hire complete teams.
Scaling sales through partner networks Read More »
